Since 2002, New Step International is dedicated to help western corporations to operate more effectively in China through a combined approach of cross cultural consulting, training and coaching to suit our client’s need. For that reason, intercultural understanding
is a key issue for us and is central in our approach. We believe
in the fundamental importance cross cultural understanding
for corporation’s acting in China to build a clear picture
of their business environment – to reach their customers
more efficiently and to manage more effectively and consequently
to increase their performances, to gain competitive advantage
and achieve success on the Chinese market. For that reason,
it is vital for foreign corporations operating in China to
understand a different way of doing things, do things differently
and to leverage cultural differences.
Since 2002, New Step International is dedicated to help western
corporations to operate more efficiently in China. We are
a boutique training and consulting firm specializing in intercultural
marketing and management in the Greater China region. We are
committed to creating value for our clients by providing them
cross-cultural tools to help them to execute their business
more effectively in one of the world's most vibrant country.
New Step International's holistic approach is always innovative
and typically integrates a combined approach of consulting,
training and coaching to suit our client’s need. We
have gained a sound reputation to produce competitive advantage
through creative and pragmatic solutions for China.
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New Step International has four
core values – Focused, Taylor made solutions, Clear and
Pragmatic.
1. Focused: We are focused on China, we live in China, we understand
China and we have the proper methodologies to make things work
in China.
2. Taylor made solution-
We believe there is no ‘ready-made’ solution and
every single case is different in a complex business environment
as today’s China can be. Our network of accomplished
professionals the flexibility to handle big size to smaller
size projects according to client’s budget, deadline
and specific requirements. We have the experience working
with start-up’s who are just willing to validate a project
with a limited budget, or as part of bigger consulting teams
on larger scale projects.
3. Clear: We are used to act as a coordinator between different
teams or departments in Asia and in Europe, we understand
and value the importance of clarity; being in terms of our
proposal or in terms of reporting as timely, regular, clear
and concise reporting is necessary to enhance the quality
of the work of the different teams involved. Our clients value
to be informed regularly about the project follow-up.
4. Pragmatic: Possibly our most important trait – we
want to deliver tangible results, not simply presentations
or ideas. Being located in Asia, working mostly for European
clients, we are used to integrate the new technologies in
our relationship with our clients that can replace or complement
face to face meetings.
Our clients:
The firm serves multinational corporations and growth oriented
mid-sized corporations across multiple industries worldwide:
We have clients in the following industries:
- Retail
- Luxury goods
- Food products
- Toys
- Publishing
- Printing
- Trading
- Wine and spirits
- Finance and insurance |
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