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Research,
Insight and Strategy Development for China (RIS)-
“Understand your
environment”
“The pace of change is so fast [in China]
relative to a lot of other places that, unless it
is well articulated as an evolution, the corporate
headquarters often find it hard to
understand why the company had strategy A in China
and now has strategy B”
Gordon Orr Director, Shanghai Offices McKinsey &
Co.
The need for powerful insights to drive effective
business decisions has never been greater than in
today’s China. As our clients are facing a rapidly
changing and complex business environment, they want
to cut through the information overload to something
meaningful; they want to fully understand their customers'
perceptions and motivations through fine-tuned quantitative
and qualitative market research in order to compete
more effectively on the market.
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Training
and coaching (TC) -
“Work together”
“Leadership in China
means not forcing your point of view – not saying
‘I am the expert, I
know everything. We do it this way worldwide.’”Dr
Elmar Stachels, CEO, Bayer China
To be able to take advantage
of changing and growing markets, organisations have
to have good people in place. Intercultural understanding
is a key ingredient in managing and leveraging cultural
differences successfully and this is obviously a key
challenge for foreign corporations operating in China.
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Operational
Enhancement Support (OES) -
“Shape the future”
“When people have just
arrived, they want to change things. But making quick
moves in
the wrong way isn’t the right thing to do. You
need to have patience, patience, patience. It
is one of the clichés you hear in China, but
it is true. You need to make a long –term
strategy and stick to it.” Guy McLeod, President,
Airbus China
In order to achieve similar
outcomes abroad management practices and structures
often need to be adapted to the local context. We
help our clients to establish the appropriate structures
to compete effectively in a changing environment as
China today can be.
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Marketing
Services (MS)-
“Reach your local
consumers”
We understand that today's Asia
is increasingly competitive and that successful brands
will provide their consumers with unique experiences.
The current challenge for Western corporations in
Asia is to address and retain new customers and consumers
brands segments.
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Business Management Services (BMS) -
“Implement
We are aware that it is not
enough to have the right ideas, but that it is crucial
to execute them properly. New Step International Limited
has helped international clients to implement creative
solutions in China for more than five years. As we
can not be specialist in everything, we rely on a
network of accomplished professionals to offer the
best possible level of professional service.
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