Research, Insight and Strategy Development for China (RIS)-

The need for powerful insights to drive effective business decisions has never been greater than in today’s China. As our clients are facing a rapidly changing and complex business environment, they want to cut through the information overload to something meaningful; they want to fully understand their customers' perceptions and motivations through fine-tuned quantitative and qualitative market research in order to compete more effectively on the market. We are using fine tuned multi-sources methodologies to provide useful intelligence and insights to our customers in China.
The approach we use:
• Encompass multi-source information gathering (including customer attitude monitoring).
• Integrates the “cultural aspect” in the creation of our questionnaire and research methodologies to reduce the bias.
• Give our clients the opportunity to get closer to their consumers and to see insights that aren’t uncovered by more traditional research approaches in order to shape fine tuned marketing strategies for the region.

Our Market Research capabilities include:
1. Market Sizing and Segmentation
2. Qualitative research
3. Product/Service Acceptance Testing
4. Customer satisfaction survey
5. Identification trends in the market (trend spotting)
6. Market monitoring
7. Competitive intelligence analysis