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NEW RELEASE
Doing
business in China, a practical approach.
(“Les Nouvelles
pratiques du business en Chine”,EditionsMaxima/Anthemis, in
French).
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A practical guide about the economic and
cultural aspect of doing business in China.
China
is often regarded as a country of significant growth and opportunity
and conventional wisdom consequently views China as a market
with ‘can’t miss potential’ of 1.3 billion potential customers
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Recent
research shows that 80% of the pitfalls foreign corporations
face on the Chinese market is directly or indirectly
linked to intercultural issues including human resources
issues, conflicts with the local partner…. For
that reason, intercultural understanding is a key issue
for us and is central in our approach. We believe in
the fundamental importance cross cultural understanding
for corporation’s acting in China to build a clear
picture of their business environment – to reach
their customers more efficiently and to manage more
effectively and consequently to increase their performances,
to gain competitive advantage and achieve success on
the Chinese market. For that reason, it is vital for
foreign corporations operating in China to understand
a different way of doing things, do things differently
and to leverage cultural differences.
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